Brett Flair Arrives At Betfair Casino In New Ads

Published On 12th February 2024

At the start of October UKGC rules meant that sports, casino and bingo brands had to stop using celebrities and sports-stars to endorse their brands via advertising. There are some caveats to this but essentially well known celebs that may appeal to younger people are a no-no! This obviously changes the way gambling brands market themselves online and on screen. Betfair Casino hope that they've found a fun solution to this by introducing their own character. Described as a cross between half Del Boy and half Backstreet Boy, you'll be seeing Brett Flair on screens and hearing him on the radio in the coming weeks. And you won't miss him becauses he's dressed in a very bright yellow sheepskin coat.

Betfair Prize Pinball

We've already seen the advert and yes Brett Flair is definitely influenced by Del Boy. The advert opens with a market seen and a bright market stand in the yellow and grey colours of Betfair. When the stall opens it shows "our hero" in the middle with Prize Pinball also taking centre stage. Things then start to turn to the surreal as Brett starts singing a version of Backstreet Boy's Tell Me Why, but with different lyrics. For example it starts off "Betfair, Casino, Prize Bingo, For No Dough, Tell Me Why, Who Wouldn't Want A Free Jackpot, Do You Have Pork Pie, This Is Not That Kind Of Shop, Come & Have A Pry, Free Jackpot Every Day (Way Hey), Let's Betfair Casino Today". At that point the advert ends with the store closing down and "Now That's What I Called Music From Gambling Ads" has got itself a new addition to go alongside Gala La-La and Are You Gonna Bingo. We'd also suggest that the "Now That's What I Call Murdering A Top Tune" playlist has also expanded.

Brett Flair

Betfair's new character, Brett Flair, not only stars in the advert but features on the casino and slots pages of the site promoting the welcome offers to new players. Surprisingly, and despite bingo being name checked in his song, Brett doesn't appear (so far) to have migrated across to that section. In truth it does seem strange that bingo gets an early mention in the tune but Prize Pinball is part of slots/games. It's almost as though the lyrics were shoe-horned in and when you ignore the catchy Backstreet Boys tun that they are a bit of a word soup. How long did it take the ad folks to come up with the idea of squeezing in the line "do you have a pork pie"? As mentioned Brett Flair is described as half Del Boy and half Backstreet Boy. That's a good assessment but we think he actually looks a little bit like chef, Tom Kerridge with a beard. It's obviously not Tom Kerridge and sadly we don't have any details about the actor who plays the lead character in this particular advert.

Tell Me Why...

Fun gambling adverts have become quite scarce in recent times. Many brands have opted to play it safe and take the "tombola approach" by simply featuring players playing games. The days of dancing cactii and other insanities are long gone. So with Brett Flair it's nice to have something that's got a bit of humour and a catchy - albeit also annoying - tune. We do wonder whether it's something the fun police at The UKGC and ASA will accept as within the rules. The character is a bit comedic and cartoony in some respects whilst the tune is catchy and well known to all ages. We suspect that it's fine (but you never know these days) and that Brett Flair may well feature in different ads in the future. On reflection the character could well do for Betfair what "The Boss" did for - although the latter did have the advantage of being played by the very well known late Verne Troy.

Nothing But A Heartache

Sadly we can't direct you to Betfair because whilst their advertising department are happy to introduce characters like Brett Flair to promote their products, their affiliate team don't want visitors from affiliates. If you've followed our issues with Betfair and Paddy Power during 2022 you'll know that they closed our affiliate accounts with little to zero notice. Basically they don't want sites like ourselves to feature their brands as we either don't send enough players, the right players etc. Which is odd really because all we did with respect to Betfair was highlight free bingo, Prize Pinball and jackpots. The exact same elements that feature in their new advert. Perhaps the advertising department at Paddy Power Betfair hasn't got a notion to save money by stopping payments to affiliates who signed up on lifetime revshare deals many years ago? In conclusion Brett Flair is a fun ad, it's just a shame it's for a brand that has proven itself to be untrustworthy and unprofessional.

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